WEB ANALYTICS

It’s not enough that your site has quality content as it’s equally important that the content is performing and creating a return on your investment. Content has value, but how much value it is providing your business can only be determined by an in-depth website analysis. Our website analytics process will keep tabs on website traffic growth and provide insight into what visitors are doing once they land on any of your website’s pages.

Measuring the amount of traffic to your site through Google analytics is only half the story, as it doesn’t mean much unless you know the why. Our expert knowledge of utilizing analytics to drill down into customer behaviors will give you the market intelligence you need to develop a website that will grow into a major asset for your business. Having this insight into visitor behavior patterns will enable you to create new solutions for your customers that will serve them better.

As social media becomes a major part of all digital marketing game plans, it’s increasingly important for businesses to monitor customer behavior over their social media channels. We can track visitor engagement and analyze social performance using social analytics data to capture customer sentiment.